Connect with companies participating in SPS – Smart Production Solutions through a targeted B2B exhibitor database built for sales, marketing, business development, and market research. SPS takes place in Nuremberg, Germany, and focuses on smart and digital automation. The 2026 edition will take place from November 24–26 across 15 exhibition halls. In 2025, SPS brought together 1,175 exhibitors and 55,938 visitors
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The SPS exhibitor database is designed for businesses that want to research and target companies participating in Smart Production Solutions for sales, marketing, partnerships, or market research.
Instead of working through an event directory one company at a time, you can request a structured dataset based on the type of businesses, contacts, locations, and information your team needs.
The available information depends on your selected dataset and requirements. A typical business-focused list may include:
| Data | How Your Team Can Use It |
|---|---|
| Contact Name | Identify relevant professionals |
| Job Title | Target appropriate decision-makers or roles |
| Business Email | Support professional B2B outreach |
| Phone Number | Enable direct business communication |
| Company Name | Build target-account lists |
| Company Website | Research and qualify businesses |
| Industry | Segment companies by market |
| City / State / Country | Focus on specific geographic markets |
| LinkedIn Profile* | Conduct additional professional research |
*Where available and included in the agreed dataset.
Your ideal SPS prospect may not be every exhibitor. You may be looking for companies in a particular market, region, technology area, or job function.
Depending on your requirements, you can discuss criteria such as:
For example, an industrial software company targeting U.S. automation businesses and relevant business-development or engineering contacts may need a very different dataset from a European manufacturer searching for distributors.
This approach helps you build a list around your actual prospecting requirements, rather than receiving a generic collection of SPS exhibitors.
Share your target market, required contact fields, geography, and intended use with our team. We can review your requirements and discuss the appropriate SPS exhibitor data for your project.
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SPS exhibitor information can support different B2B objectives, from sales prospecting and account-based marketing to partnership research and market mapping. The best use depends on your target market and the type of companies or contacts you want to reach.
| Business Goal | Who Can Benefit | How SPS Data Can Help |
|---|---|---|
| B2B Sales Prospecting | Sales teams, SDRs, agencies | Identify relevant exhibiting companies and build focused prospect lists |
| Account-Based Marketing | Marketing & demand-generation teams | Segment target accounts based on geography, industry, technology, or other available criteria |
| Partner & Distributor Discovery | Business development teams | Research potential partners, distributors, system integrators, and complementary businesses |
| Market & Competitor Research | Market researchers, strategy teams | Map participating companies and research businesses within specific technology areas |
| Supplier Discovery | Manufacturers & procurement teams | Identify potential suppliers and technology providers for further evaluation |
| Event-Driven Outreach | Sales & marketing teams | Research relevant exhibitors and organize pre- and post-event outreach |
Sales teams can use SPS exhibitor information as a starting point for identifying companies that match their ideal customer profile. Rather than treating every exhibitor as an equally valuable prospect, teams can focus on the industries, regions, company types, and roles that matter to their sales strategy.
Marketing teams can organize relevant SPS companies into account segments and develop campaigns around specific markets or business priorities. For example, a campaign could focus on a particular geography, technology category, or group of target accounts.
Business development teams can research exhibitors to identify companies that may complement their products or services. Potential opportunities can include technology partnerships, distribution relationships, system integration, and other forms of collaboration.
SPS exhibitor information can provide a starting point for understanding which companies participate in the event and where they operate within the broader automation ecosystem. Teams can use this information for company research, competitor discovery, and market mapping.
Manufacturers and procurement teams can use exhibitor information to discover companies offering relevant technologies or industrial solutions. Additional due diligence would still be required to evaluate product suitability, pricing, certifications, capacity, and other purchasing criteria.
Sales and marketing teams can use exhibitor information to research relevant companies before the event and organize follow-up activities afterward. This can help teams make their event-related prospecting more deliberate instead of approaching exhibitors without prior research.
SPS covers a broad range of smart and digital automation technologies. According to the official SPS event overview, the exhibition focuses on areas including Industrial AI, integrated automation solutions, and technologies shaping the future of industrial production.
Depending on your targeting requirements, relevant company categories may include:
| Technology / Business Area | Example Prospecting Objective |
|---|---|
| Industrial Automation | Find automation technology companies |
| Robotics | Identify robotics manufacturers and solution providers |
| Drive & Motion Technology | Research drive and motion businesses |
| Sensors | Find sensor and measurement technology companies |
| Control Technology | Identify PLC, control, and related providers |
| Industrial Software | Research software and digital manufacturing companies |
| Industrial Communication | Identify connectivity and networking providers |
| Industrial AI | Research companies working with AI in automation |
| System Integration | Find integration and engineering companies |
These categories should be used for targeting and research, not as assumptions about every individual exhibitor.
Choosing an exhibitor database is about more than receiving a spreadsheet. The data needs to be useful for the workflow you intend to run.
Instead of assuming every business needs the same list, we can discuss your target market, geography, industries, job functions, and required fields.
The database can support sales prospecting, marketing campaigns, account research, business development, and other B2B activities.
Data can be organized into commonly used business fields so your team can review, segment, and work with the information more efficiently.
An SPS exhibitor dataset gives your team an event-specific starting point for researching companies within the industrial automation ecosystem.
If the standard dataset doesn’t match your campaign, discuss your requirements with our team before ordering.
Contact data should be used responsibly and in accordance with applicable laws and the requirements of the channels you use.
Before launching an email or other outreach campaign, your team should determine the appropriate legal basis, permissions, disclosures, opt-out process, and other compliance requirements for its target market.
A quality dataset can support your prospecting process, but it does not remove your responsibility for compliant outreach.
If you’re researching SPS exhibitors, it’s useful to understand the difference between the event’s own search platform and a commercial B2B dataset.
| Official SPS Exhibitor Search | Commercial SPS Data |
|---|---|
| Explore participating exhibitors | Build a prospecting resource |
| Research products and exhibitors | Work with structured business data |
| Plan your trade fair visit | Support sales and marketing workflows |
| Explore event-specific information | Apply your own targeting criteria |
| Research potential business partners | Build lists around your campaign requirements |
The official SPS exhibitor search remains a useful source for researching participating companies, products, and exhibitor information.
ExhibitionData is not the official SPS organizer or exhibitor directory. Our service is a separate B2B data solution intended to help businesses use event-related company information for their own sales, marketing, and research activities.
Whether you need exhibitor data, attendee data, or a custom event list, our team is here to help you find the right prospects for your next outreach campaign.